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CUSTOM WEB APPS / SMALL BUSINESSES, WORLDWIDE

A useful idea.
A working product.

Turn a repeated task or a promising idea into something people can actually use. We build focused web apps for small businesses, from customer portals to internal tools and product prototypes.

Shape your project

What could
move forward?

  • 01Give customers a useful self-service task
  • 02Bring a team process into one place
  • 03Test the core of a product idea
THE THINKING

Choose one job to do well.

The starting point is a person with a task: reviewing a request, keeping a project moving or finding information without another email. We map that task from its first input to a useful result, then identify the smallest complete version worth building.

A prototype can help explore an uncertain interaction. A working first release needs decisions about data, access and operating the product. We make that distinction explicit so that a demonstration is not mistaken for production software.

THE THINKING

Design around real permissions and data.

A customer portal and an internal tool may look similar but have different access needs. We work through who can see, create and change each kind of record, where information comes from and what should happen when an input or connection fails.

The interface follows that model: clear states, useful feedback and a path back from an error. Authentication, integrations, exports and any payment functionality are scoped according to the actual product, rather than added by default.

THE THINKING

Make delivery visible.

Small, reviewable increments let you try the important journey while the product takes shape. Acceptance criteria describe what the release must do, and testing concentrates on the tasks and failure cases that matter to its users.

Before launch, we agree deployment, access, documentation and ownership. We also identify who handles support, backups and future changes. Ongoing care can be scoped separately as the way people use the product becomes clearer.

SEE IT BUILT / FORMULACRAFT

Make the formula
make sense.

A public workbench for generating, understanding and checking Excel and Google Sheets formulas.

TRY IT / A KINETIVY DEMONSTRATION

Everything before
launch day, in order.

A focused launch-checklist application with no accounts: a signed link is the key to a read-only view, and every visitor works in a private sandbox.

BEFORE WE BEGIN

Useful
questions.

Do we need a web app or an existing tool?

We start with that question. If an existing product can support the task well, configuration or an integration may be the more useful scope. Custom software makes sense when the required experience or process needs it.

Can an internal spreadsheet become an app?

It can be a starting point. We need to understand the rules, who edits the information, how errors are corrected and what other tools depend on it before deciding how to build.

How is the first release scoped?

We agree a primary user, a complete core journey, acceptance criteria and exclusions. Additional roles, reports and integrations can then be considered against that first release.

BEFORE THE FIRST CONVERSATION

Make a clearer plan.

See all custom web apps guides
SEE IT BUILTRead the FormulaCraft story

See the choices, evidence and current availability behind the build.

A LITTLE CONTEXT. A USEFUL CONVERSATION.

Turn one useful task into an app.

A portal, an internal tool or your first product. Start with the job it needs to do.

kinetivy

Ideas in motion. Things with purpose.

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LET’S MAKE SOMETHING USEFUL

Turn one useful task into an app.

A portal, an internal tool or your first product. Start with the job it needs to do.

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