Tools people feel.
Answers they keep.
Calculators, configurators, assessments and explorers, built like precision instruments: each one answers a real question, runs live in the browser and hands the visitor something worth keeping. Ten working concepts are on the bench below.
Shape your projectTry the ten instrumentsTen tools you can
use right now.
Five classic instruments and five modern premium products. Each one is a working concept tool with a real 3D instrument that answers as you use it. Drag to turn it any way round, above and below; pinch or use the buttons to look closer; tap a part to learn what it is. Everything is drawn live in your browser.
01 / CONFIGURATOR
Configure a watch
Steel case, fluted bezel, blue sunburst dial and three-link bracelet, with the date.
What it shows. Every choice changes the model in front of you: metal, bezel, dial, bracelet, the date and a live engraving on the caseback. The finished watch travels in a link.
02 / CALCULATOR
How much time could a better handoff give back?
230 hours a yearabout 29 working days of 25 handoffs a week, 12 minutes each, over 46 weeks
Your own numbers and plain arithmetic (times a week × minutes × weeks ÷ 60): a planning aid, not a promise of savings.
What it shows. Your three numbers set the sliders, a turn of the crank carries the answer to the register, and the digits roll into place like an odometer.
03 / ASSESSMENT
Is your idea ready for an interactive tool?
0 of 4 answeredThe needle settles once every question has an answer.
A quick orientation for a concept demonstration, not professional advice.
What it shows. Four questions steer a real compass needle, swinging and settling as a needle does, while the gimbal rocks until the answer is sure.
04 / COMPARISON
Compare two approaches
Calculator carries more weight for you.Calculator 28 Configurator 26, from our 1–5 ratings weighted by your answers.
Our ratings behind the weighing
| Approach | Quick to launch | Precise answers | Memorable to use | Easy to keep current |
|---|---|---|---|---|
| Guided checklist | 5 | 2 | 2 | 5 |
| Calculator | 3 | 5 | 3 | 3 |
| Quiz | 4 | 2 | 4 | 4 |
| Configurator | 2 | 4 | 5 | 2 |
The pan with more weight of evidence sinks. Ratings are our general view; your weighting decides.
What it shows. Weigh two kinds of tool against what matters to you. The pans take on brass weights and the beam swings to the heavier side.
05 / EXPLORER
Explore a system at your own pace
EarthEarth takes 365 days to circle the Sun, at about 1 AU. The only world known to keep liquid water on its surface.
Positions use average circular orbits: close enough to explore, not for navigation. The model is not to scale.
What it shows. Real orbital periods drive a brass mechanism. Pick any date and the planets wind to where they really are; tap one to learn about it.
06 / CONFIGURATOR
Configure a pair of headphones
Moss lacquer earcups, leather cushions and copper accents.
What it shows. A premium-audio configurator: finish, cushions and accents change the pair on its stand as you choose, an engraving is stamped inside the headband, and the finished pair travels in a link.
07 / CALCULATOR
How much of the picture is in focus?
0.87 m in focusAt 50 mm, f/4 and 3 m on full frame, about 0.87 m is sharp: from 2.63 m to 3.49 m. Hyperfocal distance 20.9 m; the view is 39.6° across and 46.8° on the diagonal.
A geometric calculation from the thin-lens formulas, with a circle of confusion of 0.030 mm on full frame and 0.019 mm on APS-C. Real lenses vary with their design, focus breathing and how large the picture is viewed.
What it shows. Focal length, aperture and distance set a real depth-of-field calculation; the iris blades open and close, the focus ring turns and the barrel extends as the numbers change.
08 / GUIDE
Dial in a shot
BalancedA balanced shot: 18 g in, 36 g out in 28 s. That is 1.29 g/s, inside our 1.0–1.6 g/s window for a medium roast.
A demonstration of a guided tool. The flow windows are a starting point, not a rule: beans, water, grinder and machine all vary, so let the taste decide.
What it shows. Dose, ratio and time make a recipe and a verdict: the gauge climbs to nine bar, the cup fills to the yield you set, and the guidance says whether to grind finer or coarser.
09 / FITTING
Find a frame that suits you
A balancing contrastStraight lines and corners give an oval face a little more definition without upsetting its balance. For another contrast, try cat-eye.
Square frame in tortoise acetate with smoke lenses.
Face-shape pairings are common styling conventions, offered as guidance rather than a measurement of your face. Try a pair on before you choose.
What it shows. Face shape, frame, material and tint make a fitting: the frame changes shape in front of you, the lenses take their tint, and the guidance explains the balance it is aiming for.
10 / COMPOSER
Compose a fragrance
Woody, lastingA woody composition: bergamot opening to a rose heart on a sandalwood base, lasting.
A demonstration of how a composition tool could guide a choice: the colours, families and wear here are an illustrative model, not a prediction of how a real perfume would smell or last.
What it shows. Top, heart and base notes make an accord: the liquid takes the blend’s colour, the label carries the name you give it, and the guidance describes how the composition would open and last.
What could
move forward?
- 01Turn a buying question into a tool people can use
- 02Show a product, service or idea in real time, in 3D
- 03Prepare a clearer conversation from what a visitor chose
Make the result worth the inputs.
The experience starts with the question your audience is trying to answer. We decide what information is necessary and what the tool can honestly return. A short checklist may be more useful than a complex score when the underlying decision needs judgment.
For calculators and estimates, we identify the source of each assumption and explain the limits of the result. The interface should distinguish a planning aid from a binding price, professional advice or a verified outcome.
Give people room to explore.
A good interactive tool makes choices understandable, responds clearly and lets someone revise an answer. We consider mobile input, keyboard access, validation and how to present results without overwhelming the visitor.
A result can be a shortlist, comparison, editable plan or download. The Kinetivy Project Blueprint is an example of the approach: visitors can make and keep a useful plan without providing an email address.
Connect the next step with care.
When a visitor wants help, the tool can prepare context for a conversation. We separate that request from any optional marketing permission and decide what needs to be stored, for how long and who can access it.
Measurement should focus on useful completions, such as reaching a result or choosing to request a conversation. We agree the events and privacy controls before adding analytics, and keep personal answers out of tracking payloads.
Keep the answer available.
The 3D instrument adds expression, but it does not carry the answer. When a device cannot draw the live scene, a still takes its place and the tool remains available as a plain form.
Controls use familiar buttons, sliders and fields, motion follows the visitor’s reduced-motion setting, and sound stays off until it is turned on. We review the important journeys by keyboard and with automated accessibility checks against WCAG 2.2 AA, then record the tested scope for release.
Useful
questions.
Do interactive 3D tools work on phones?
Recent phones and tablets can run the instruments with detail adjusted to the device. When the live scene is unavailable, a still takes its place and the same form and written result remain available.
Can a tool work without collecting email?
Yes. A result or download can be available directly. An optional contact step can follow when someone wants help with what they have learned.
Who provides the calculation rules?
Your business expertise and source data establish the rules. We work through assumptions, edge cases and presentation together, and make any limitations visible to the person using the tool.
Can this sit inside our existing website?
That depends on the current website and the tool’s data and integration needs. We can scope an embedded experience or a dedicated page after examining the environment.
Make a clearer plan.
- How to plan an interactive calculator people can trust
- Plan an interactive comparison people can inspect
- Design an assessment scoring model people can understand
Make your expertise useful to explore.
A calculator, assessment or configurator starts with one good customer question.